Concentration in Integrated Marketing Communications
Integrated marketing communications combines public relations and advertising, digital storytelling, content creation, digital and social media marketing, and data analytics in one modern and robust program that is strongly aligned with the latest industry practices. IMC combines creative, analytical, strategic and ethical training to produce graduates who are prepared for a future in marketing communications within a dynamic media environment.
- Possible Career Options
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- Account Executive
- Client Services Specialist
- Content Creator
- Copywriter
- Graphic Designer
- Infographics Specialist
- Media Relations Specialist
- Media Researcher
- Online Content Creator
- Social Media Community Manager
- Social Media Data Analyst
- Social Media Influencer
- Public Relations Specialist
- Integrated Media Coordinator
- Marketing Communications Strategist
- Branding Specialist
- Possible Future Employers
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- Advertising Agencies
- Design Agencies
- Integrated Marketing Communications Agencies
- Government Agencies
- Public Relations Agencies
- Social Media Companies, including Google, Facebook, Instagram, Snap, TikTok and others
Students who select the IMC concentration must successfully complete a minimum of 30 credits as follows:
Concentration Requirements (24 credits)
- MCM 222 Principles of Integrated Marketing Communications
- MCM 322 Case Studies in Integrated Marketing Communications
- MCM 323 Multiplatform Media Planning
- MCM 326 Content Creation for Integrated Marketing Communications
- MCM 424 Social Media Strategies
- MCM 485 Integrated Marketing Communications Campaigns
- MKT 201 Fundamentals of Marketing
Students must successfully complete three credits in courses selected from the following list:
- MKT 301 Consumer Behavior
- MKT 302 Marketing Research
- MKT 308 Sports Marketing
- MKT 309 International Marketing
- MKT 365 Service Marketing
- MKT 370 Brand Management
Concentration Electives (minimum of 6 credits)
Students must successfully complete a minimum of six credits in courses selected from the following list:
- MCM 309 Social Media for Mass Communication
- MCM 360 Crisis and Conflict Communication
- MCM 377 Photojournalism
- MCM 394/494 approved special topic courses in mass communication.
