Communication is highly integral to our living experience. It is through communication that we share ideas and meanings that help us define our identity and sense of community. At the professional level, communication is a full-fledged industry that harnesses both talent and technology to enhance engagement with our world in social, economic, cultural and political domains. From analog press and broadcast outlets to digital web-based media, communication has experienced dramatic transitions that continue to shape our physical and virtual world.
Our Bachelor of Arts in Mass Communication (BAMC) aims to prepare a new generation of communicators who combine talent and technical digital knowledge to create and manage content relevant to corporate and non-profit sectors. The Department of Media Communication’s two concentrations in Journalism and Integrated Marketing Communications (IMC) seek to engage students with the latest media industry trends through both on-campus and field learning and training. Our program’s focal areas in digital storytelling, multiplatform communications, multimedia journalism, social media, infographics and social analytics are meant to create full alignment with fast-changing markets.
FInd our program brochure here.
Our Bachelor of Arts in Mass Communication degree program seeks to provide students with a balanced foundation of professional competencies involving digital storytelling, social media, integrated communications and academic knowledge of the discipline of media communication in general and the department’s specific professional concentrations: Journalism and Integrated Marketing Communications (IMC) in particular.
The Bachelor of Arts in Mass Communication program strives to:
Upon graduation from the Bachelor of Arts in Mass Communication program, students should be able to:
Admission to the program follows the university’s undergraduate admission requirements.
AUS students transferring into the program must have achieved a minimum cumulative GPA of 2.00. Students who do not meet the minimum cumulative GPA requirement must consult with the department. If advised by the department to complete MCM 150, MCM 225 and MCM 231, students who successfully complete the three courses with a minimum average of 2.50 will be admitted into the program. For more details, please check with the head of the department or the college associate dean.
For information on how to submit a change of major request, please refer to Fields of Study/Change of Major under the Academic Policies and Regulations section in the undergraduate catalog.
To qualify for graduation with a Bachelor of Arts in Mass Communication, students must successfully complete the following minimum requirements:
• a minimum of 120 credits, including a minimum of 36 credits in courses at the 300 level or above, as follows:
• a minimum CGPA of 2.00
Students who select the IMC concentration must successfully complete a minimum of 30 credits as follows:
Concentration Requirements (24 credits)
Students must successfully complete three credits in courses selected from the following list:
Students must successfully complete a minimum of six credits in courses selected from the following list:
Students must successfully complete two courses selected from the following list, with a minimum of one course at the 300 level:
Students must successfully complete a minimum of six credits in courses selected from the following list:
Students applying to the integrated marketing communications minor should have normally completed a minimum of 30 credits of course work and be in good academic standing.
The following rules apply:
Students seeking a minor in integrated marketing communications must successfully complete the following courses or their equivalent. All course prerequisites must be satisfied.
This minor is not open to mass communication students in the integrated marketing communications concentration.
(minimum of 9 credits)
Students must successfully complete a minimum of nine credits in 300 level or above MCM courses selected from the integrated marketing communications required or elective courses.
Students applying to the journalism minor should have normally completed a minimum of 30 credits of course work and be in good academic standing.
The following rules apply:
Students seeking a minor in journalism must successfully complete the following courses or their equivalent. All course prerequisites must be satisfied.
This minor is not open to mass communication students in the journalism concentration.
(minimum of 9 credits)
Students must successfully complete a minimum of nine credits in 300 level or above MCM courses selected from the journalism required or elective courses.
By continuing, you will be taken to a website not affiliated with American University of Sharjah. Links to external sites are provided only for users' convenience and imply no endorsement of the site and/or its content. Note that the privacy policy and security settings of the linked site may differ from those of the AUS website.