Dr. Norita Ahmad | American University of Sharjah
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Profile

College / Department

School of Business Administration
Department of Marketing and Information Systems

Teaching areas

Fundamentals of MIS, System Analysis and Design, Information Systems Strategy, Database Design Concepts, Web-based Systems, IS Architecture, Decision Analysis

Research areas

Management Information Systems, Decision Analysis, Multi Criteria Decision Making, Knowledge Management, Database Management Systems

Education

PhD, Decision Sciences Engineering Systems, Rensselaer Polytechnic Institute, United States, 2005
MS, Telecommunications & Network Management, Syracuse University, United States, 2001
BS, Computer Sciences, Syracuse University, United States, 1995

Professional experience

Associate Professor, American University of Sharjah, 2014 - Present
Assistant Professor, Mis, American University of Sharjah, 2008 - 2014
Lecturer,, Information Science, Pennsylvania State University, PA, United States, 2005 - 2008
Data Analyst, Carrier Corporation, NY, United States, 2004 - 2005
Software Test Engineer, Carrier Corporation, NY, United States, 2001 - 2001
Quality Assurance Executive, BHL Bank, Malaysia, 1998 - 1999
System Engineer, Motorola, Malaysia, 1995 - 1997

Memberships

Eurasia Business and Economics Society, EBES, International, EBES is a non-partisan, scholarly association dedicated to the discussion and publication of business and economics research and aims to advance the economic and business knowledge and the profession., January 2016
Institute of Electrical and Electronics Engineers, IEEE, International, The world's largest technical professional organization for the advancement of technology, January 2007
Decision Sciences Institute, DSI, International, The Decision Sciences Institute (DSI) is a professional organization of academicians and practitioners interested in the application of quantitative and behavioral methods to the problems of society., September 2006
Information Resources Management Association, IRMA, International, IRMA is an international organization dedicated to advancing the research community by bringing together researchers, practitioners, academicians, and policy makers in information technology management., January 2005
Association for Information Systems, AIS, International, AIS is the premier professional association for individuals and organizations who lead the research, teaching, practice, and study of information systems worldwide, January 2008 - January 2010

Contact

[email protected]
+971 6 515 2484

Dr. Norita Ahmad

Professor
PhD, Rensselaer Polytechnic Institute, United States

Prior to joining AUS, Norita Ahmad was a lecturer at Pennsylvania State University, USA. Her research interests include decision making, social networks and knowledge management. Her professional experience includes database developer at Carrier Corporation, Syracuse, New York; system engineer at Motorola, Malaysia; IS analyst at BHL Bank, Malaysia; and various consulting work with companies such as Boeing, Tyco Electronics and Wyeth Pharmaceuticals in the USA.

Publications

Salwa Beheiry, Norita Ahmad, Lindsey Kemp And Richard Schoephoerster. Multinational Enterprises and Gender Equity in STEM, August 2022
Norita Ahmad, Areeba Hamid And Vian Ahmed. Data Science: Hype and Reality, Computer, February 2022
Norita Ahmad. Do Data Almost Always Eventually Leak?, Computer, February 2021
Norita Ahmad, Philip Laplante And Joanna Defranco. Life, IoT, and the Pursuit of Happiness, Ieee It Professional, January (1st Quarter/Winter) 2021
Norita Ahmad And Preeti Chauhan. State of Data Privacy During COVID-19, Ieee Annals Of The History Of Computing, 2020
Norita Ahmad And Nawal Alansaari. An Exploratory Study of In-Flight Safety Videos And Airline Marketing Strategy, 1 September 2020
Norita Ahmad, Linzi Kemp, Lucia Pappalardo And Alison Williama. Career calling: women STEM graduates in the United Arab Emirates, Gender In Management, August 2020
Kichan Nam, Jeff Baker, Norita Ahmad And Jahyun Goo. Determinants of Writing Positive and Negative Electronic Word-of-Mouth: Empirical Evidence for Two Types of Expectation Confirmation, Decision Support Systems, January (1st Quarter/Winter) 2020
Syed Ahmad, Abdul Abu Bakar And Norita Ahmad. Social media adoption and its impact on firm performance: the case of the UAE, International Journal Of Entrepreneurial Behavior & Research, 2019
Norita Ahmad And Hamda Abdulkarim. The Impact of Flow Experience and Personality Type on the Intention to Use Virtual World, International Journal Of Human--computer Interaction, 2019
Norita Ahmad And Kevin Dias. Edutainment With Flipped IDEAS, October (4th Quarter/Autumn) 2019
Abdul Rahim Abu Bakar, Syed Zamberi Ahmad And Norita Ahmad. SME social media use: A study of predictive factors in the United Arab Emirates, Global Business And Organizational Excellence, July (3rd Quarter/Summer) 2019
Syed Ahmad, Abdul Bakar And Norita Ahmad. An evaluation of teaching methods of entrepreneurship in hospitality and tourism programs, The International Journal Of Management Education, 2018
Kichan Nam, Jeffrey Baker, Norita Ahmad And Jahyun Goo. Dissatisfaction, Disconfirmation, and Distrust: An Empirical Examination of Value Co-Destruction Through Negative Electronic Word-of-Mouth (eWOM), Information Systems Frontiers, 2018
Deepak Sirdeshmukh, Norita Ahmad, Sajid Khan And Nicholas Ashill. Drivers of user loyalty intention and commitment to a search engine: An exploratory study, Journal Of Retailing And Consumer Services, 2018
Syed Ahmad, Abdul Bakar And Norita Ahmad. Examination of students’ selection criteria for international education, International Journal Of Management, 2018
Syed Ahmad, Norita Ahmad And Avraam Papastathopoulos. Measuring service quality and customer satisfaction of the small-and medium-sized hotels (SMSHs) industry: lessons from United Arab Emirates (UAE), Tourism Review, 2018
Syed Ahmad, Norita Ahmad And Abdul Bakar. Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE, Telematics And Informatics, 2018
Abdelkader Daghfous, Omar Belkhodja And Norita Ahmad. Understanding and managing knowledge transfer for customers in IT adoption, Information Technology & People, 2018
Norita Ahmad And Mahmood Monfaradi. That's So Last Season!: An Exploratory Study on Information Technology as Fashion, 2017
Syed Ahmad, Frederick Buchanan And Norita Ahmad. Born into luxury: Paris Gallery of Dubai, Emerald Emerging Markets Case Studies, 2017
Syed Ahmad And Norita Ahmad. Just Fresh: fresh juices from the desert!, Emerald Emerging Markets Case Studies, 2017
Norita Ahmad, Fariedah Maarof, Elgilani Elshareif And Jade Opulencia. A Web-Based Benchmarking Tool and Database for SMEs: Research in Progress, 2017
Kichan Nam, Jeffrey Baker, Norita Ahmad And J. Goo. Determinants of Writing Positive and Negative Electronic Word-of-Mouth: Empirical Evidence for Two Types of Expectation Disconfirmation, 2017
Norita Ahmad, Fatima Al-mazrouee And Mariela Ranova-fredrick. Motivation, Voices, and Visions of Women Entrepreneurs in the UAE, 2017
Norita Ahmad, Salahudin Barakji, Tarak Shahada And Zeid Anabtawi. How to launch a successful video game: A framework, Entertainment Computing, 2017
Syed Zamberi Ahmad And Norita Ahmad. Etihad Rail: a new way to change a business landmark in the United Arab Emirates, Emerald Emerging Markets Case Studies, 2016
Syed Ahmad, F Buchanan And Norita Ahmad. Examination of students' selection criteria for international education, International Journal Of Educational Management, 2016
Norita Ahmad. IT Value Chain and Competitive Advantage, 2015
Abdelkader Daghfous And Norita Ahmad. User development through proactive knowledge transfer, Industrial Management \& Data Systems, 2015
Norita Ahmad And Philip Laplante. A Systematic Approach to Evaluating Open Source Software, 2014
Norita Ahmad And Zulkifli Shamsudin. Systematic approach to successful implementation of ITIL, Procedia Computer Science, 2013
Norita Ahmad, Noha Tarek Amer, Faten Qutaifan And Azza Alhilali. Technology adoption model and a road map to successful implementation of ITIL, Journal Of Enterprise Information Management, 2013
Abdelkader Daghfous, Norita Ahmad And Linda Angell. The KCRM knowledge audit: model and case illustration, Vine: The Journal Of Information And Knowledge Management Systems, 2013
Norita Ahmad, Assia Lasfer And Fatemeh Makhsoos. The Fashion of Information Technology, 2012
Norita Ahmad And Alanoud Alhaj. Integrating Information Technology into the Corporate Culture and Processes, 2011
Norita Ahmad And Reza Barkhi. The Contextual and Collaborative Dimensions of Avatars in Real-Time Decision Making, 2011
Norita Ahmad And Phillipe Laplante. A Systematic Approach to Evaluating Open Source Software, International Journal Of Strategic Information Technology And Applications, 2011
Norita Ahmad And Sajid Khan. VIRTUAL LEARNING ENVIRONMENT IN HIGHER EDUCATION: THE ROLE OF SECOND LIFE, 2010
Norita Ahmad And Abdelkader Daghfous. Knowledge sharing through inter-organizational knowledge networks: Challenges and opportunities in the United Arab Emirates, European Business Review, 2010
Norita Ahmad And Robin Qiu. Integrated model of operations effectiveness of small to medium-sized manufacturing enterprises, Journal Of Intelligent Manufacturing, 2009
Kristi Wenrich And Norita Ahmad. Lessons learned during a decade of ERP experience: A case study, International Journal Of Enterprise Information Systems (ijeis), 2009
Phillip Laplante And Norita Ahmad. Pavlov's bugs: Matching repair policies with rewards, It Professional, 2009
Eric Stein And Norita Ahmad. Using the analytical hierarchy process (AHP) to construct a measure of the magnitude of consequences component of moral intensity, Journal Of Business Ethics, 2009
Norita Ahmad And Phillip Laplante. Using the analytical hierarchy process in selecting commercial real-time operating systems, International Journal Of Information Technology \& Decision Making, 2009
Norita Ahmad And Phillip Laplante. Employing expert opinion and software metrics for reasoning about software, 2007
Norita Ahmad, Michael Piovoso And R Qiu. Partial least squares (PLS) for SMEÕs performance measurement, 2007
Norita Ahmad And Mj Piovoso. Measuring efficiency of small and medium-sized manufacturing enterprises using partial least squares, International Journal Of Services Operations And Informatics, 2007
Norita Ahmad And Phillip Laplante. Reasoning about software using metrics and expert opinion, Innovations In Systems And Software Engineering, 2007
Norita Ahmad And Robin Qiu. Effectiveness evaluation services for small to medium-sized manufacturing enterprise, 2006
Norita Ahmad And Phillip Laplante. Software project management tools: making a practical decision using AHP, 2006
Norita Ahmad, Daniel Berg And Gene Simons. The integration of analytical hierarchy process and data envelopment analysis in a multi-criteria decision-making problem, International Journal Of Information Technology \& Decision Making, 2006
Norita Ahmad. The design, development and analysis of a multi criteria decision support system model: Performance benchmarking of small to medium-sized manufacturing enterprise (SME)., 2004

Conference Presentations

Managing Generational Diversity and Its Implications in Family Business in the United Arab Emirates, Family Business In The Arab World (fbaw) Conference, 4 November 2020
Social Media Marketing: A Blessing in Disguise, Decision Sciences Institute Annual Meeting, 23 November 2019
Social Media use Among Women Entrepreneurs: the Case of the UAE, Northeast Decision Sciences Institute Annual Meeting, 4 April 2019
Team-based Edutainment Learning using Flipped Classroom and IDEAS, Northeast Decision Sciences Institute Annual Meeting, 4 April 2019

Grants and sponsorships

Grant, “Social Media Analytics for Understanding Students’ Learning Experiences”, AUS, 1 June 2022 - 30 May 2023
Grant, FRG21-S:“A Digital Decision-Support Tool towards Developing a Smart Campus Using AUS as a Case Study”, AUS, 1 June 2021 - 31 May 2022
Grant, Competition Award for Technology in the Classroom Project, Faculty Development Center, 2016 - 2016

Awards and Honors

Faculty Research Grant, AUS, Internet of Things and the Pursuit of Happiness (FRG20-S-B35), March 2020
Sabbatical, AUS, I was awarded a sabbatical leave to work with colleagues at Penn State University , PA, USA in Fall 2019, 1 September 2019
Faculty Research Incentive, Abu Dhabi University, Understanding Gender Segregation in Science, Technology, Engineering and Mathematics (STEM) AED10,000, 17 December 2018
Smart Cities Research Institute (SCRI), American University of Sharjah, Smart Living Lab, AED225,000, 28 May 2018
Faculty Development Center Instructional Technology Incentive Initiative Awards, American University of Sharjah, Teaching with Technology Development Award AED10,000, 16 September 2015
Faculty Research Grant, American University of Sharjah, Women in Leadership; leadership theory to powerful practice (FRG14-2-29), Co-I Linzi Kemp and Linda McLoughlin, AED79,750, April 2014
Faculty Research Grant, American University of Sharjah, Development and Application of a Web-based Benchmarking Tool and Database for SMEs (FRG14-2-28): AED76,200, April 2014
Peer teaching observation initiative, Faculty Development Center, AED10,000, 5 September 2013
Faculty Research Grant, American University of Sharjah, School of Business and Management in a Virtual Learning Environment: The Role of Second Life (FRG10-54), AED29,054, 29 April 2010
Faculty Research Grant, American University of Sharjah, Towards an AUS-Based SCM Research Consortium: An Absorptive Capacity Perspective, Co-I Abdulkader Daghfous, AED19,000,, 29 April 2010
Seed Grant, American University of Sharjah, Projects in Virtual World AED6900, 24 September 2008
Teaching and Learning with Technology Award, Pennsylvania State University, 9 March 2007

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