Dr. Aaron Gazley | American University of Sharjah
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Profile

College / Department

School of Business Administration
Department of Marketing and Information Systems

Teaching areas

Research areas

Education

PhD, Phd, Victoria University, New Zealand, 2008
Bachelor, Marketing, Victoria University Wellington, 2004

Professional experience

Professor, Marketing & Is, American University of Sharjah, 2024 - Present
Associate Professor, Marketing, American University of Sharjah, 2018 - Present
Victoria University, Victoria University, New Zealand, 2010 - 2017

Contact

[email protected]
+971 6 515 4628

Dr. Aaron Gazley

Professor
PhD, Victoria University, New Zealand

Aaron Gazley joined AUS from Victoria University in Wellington, New Zealand, where he worked for eight years. His research and teaching interests include services marketing, the use of technology in marketing, marketing ethics, branding, sponsorship and the use of quantitative methods to solve marketing-related problems. His research has appeared in journals such as the Journal of Business Research, Psychology and Marketing, European Journal of Marketing and the Service Industry Journal.

Publications

Aaron Gazley. ‘Age related change measuring Children’s Value’, July (3rd Quarter/Summer) 2023
Aaron Gazley. Mechanisms of Service Ecosystem Emergence: Exploring the Case of Public Sector Digital Transformation, Journal Of Business Research, 1 December 2021
Aaron Gazley. Impact Value and Sustainable Well-Being Entered `service Systems, European Journal Of Marketing, January (1st Quarter/Winter) 2021
Janine Williams, Aaron Gazley And Nicholas Ashill. Children’s Perceived Value: Conceptualization, Scale Development and Validation, Journal Of Retailing
Nicholas Ashill, Rania Semaan, Tanya Gibbs And Aaron Gazley. PERSONALITY TRAIT DETERMINANTS OF FRONTLINE EMPLOYEE CUSTOMER ORIENTATION AND JOB PERFORMANCE: A RUSSIAN STUDY, International Journal Of Bank Marketing
Aaron Gazley. Outsourcing, Offshoring and Service Recovery, December 2019
Aaron Gazley And Hamish Simmonds. When service providers fail: outsourcing help and consumer attitudes, Journal Of Business Strategy, 17 September 2018
Aaron Gazley. The Application of Protection Motivation Theory in the Context of Genetically Modified Foods, July (3rd Quarter/Summer) 2018
Janine Williams, Aaron Gazley And Nicholas Ashill. Measuring Children's Value Perception, April (2nd Quarter/Spring) 2018
Hamish Simmonds And Aaron Gazley. Marketing systems: critical realist interventions towards better theorizing, Journal Of Critical Realism, 15 March 2018
Hamish Simmonds, Aaron Gazley And Kate Daellenbach. Theorising change and stability in service ecosystems: a morphogenetic approach, Service Industries Journal, 12 March 2018
Hamish Simmonds And Aaron Gazley. Service ecotones: the complex boundary zones of service (eco) systems, Journal Of Service Theory And Practice, 1 January (1st Quarter/Winter) 2018
Ankit Patel, Paul Bracewell, Aaron Gazley And Brendon Bracewell. Identifying fast bowlers likely to play test cricket based on age-group performances, International Journal Of Sports Science And Coaching, 1 January (1st Quarter/Winter) 2017
Aaron Gazley, Ashish Sinha And Michel Rod. Toward a theory of marketing law transgressions, Journal Of Business Research, 1 February 2016
Aaron Gazley, Adam Hunt And Lachlan Mclaren. The effects of location-based-services on consumer purchase intention at point of purchase, European Journal Of Marketing, 1 January (1st Quarter/Winter) 2015
Aaron Gazley And Lauren Watling. Me, My Tourist-Self, and I: The Symbolic Consumption of Travel, Journal Of Travel And Tourism Marketing, 1 January (1st Quarter/Winter) 2015
Jayne Krisjanous, James Richard And Aaron Gazley. The Perfect Little Bump: Does the Media Portrayal of Pregnant Celebrities Influence Prenatal Attachment?, Psychology And Marketing, 1 January (1st Quarter/Winter) 2014
Kim Fam, Aaron Gazley And Laszlo Jozsa. Editorial, International Review Of Retail, Distribution And Consumer Research, 1 July (3rd Quarter/Summer) 2012
Ashish Sinha And Aaron Gazley. Special issue on pricing and revenue management models in marketing, Journal Of Revenue And Pricing Management, 1 May 2012
Aaron Gazley, Jayne Krisjanous, Kimshyan Fam And Reinhard Grohs. Like it or not: Differences in advertising likeability and dislikeability within Asia, Asia Pacific Journal Of Marketing And Logistics, 6 January (1st Quarter/Winter) 2012
Aaron Gazley, Gemma Clark And Ashish Sinha. Understanding preferences for motion pictures, Journal Of Business Research, 1 August 2011
Ashish Sinha, Aaron Gazley And Nicholas Ashill. Measuring Customer Based Brand Equity using Hierarchical Bayes Methodology, Australasian Marketing Journal, 1 December 2008

Grants and sponsorships

Grant, Measuring Service Value in Young Consumers, June 2024 - June 2025

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