Engagement

Guest Speakers

Guest presenters from the Chalhoub Group and other luxury brands such as Rolls Royce, Gulf Craft, Cartier, Dior and Mouawad Jewelry are a regular feature in all AUS luxury courses. Practitioners and academic experts also come together to discuss current luxury topics and trends at an annual luxury brands symposium.

AUS–Chalhoub Group Symposia

In collaboration with the Chalhoub Group, AUS held the first luxury brands symposium in October 2015 on the theme of luxury and sustainability. The one-day symposium was attended by 650 faculty, students and alumni. (News Article | Video).

In October 2016, the second symposium was held at AUS on the theme of luxury and the Internet dilemma. The one-day symposium was attended by 630 faculty, students and alumni. (News Article).

In November 2017, the third AUS–Chalhoub Group symposium was held at AUS on the theme of emerging trends in the fashion industry and the local rise of designers. This half-day symposium was well received by over 450 faculty, students and alumni (News Article).

In March 2021, an online Masterclass in Luxury Customer Experience Management was organized by the Chalhoub Group Professorship and was attended by an audience of about 400 participants including business partners, alumni and students (Video).

For the 2021 AUS-Chalhoub Symposium on Luxury Marketing & Branding click here.

Student Essay Competitions and Internships

Throughout the academic years and AUS–Chalhoub Group symposia, AUS students also have the opportunity to compete in an essay competition to win prizes including three- to six-month internships.