Chalhoub Group Professorship in Luxury Brand Management

I am delighted to welcome you to the web pages of the Chalhoub Group Professorship in Luxury Brand Management at American University of Sharjah! 

Indeed, remarkable things can happen when two leading organizations (one of the best business schools in the Arab world and the leading force in luxury business in the Middle East) come together around a shared purpose: the need to establish a niche academic and talent development program that meets the specific demands of the luxury brand sector in the region but also globally.

The Chalhoub Group Professorship in Luxury Brand Management was thus founded in 2013 with an endowment by the Chalhoub Group. Under the leadership of my two predecessors, Dr. Nicholas Ashill (founding Chalhoub Group Professor) and Dr. Sajid Khan, the professorship achieved significant growth and reputation.

The Chalhoub Professorship in Luxury Brand Management represents a key milestone in the development of the marketing discipline at AUS. Our department and the luxury brand cluster, in particular, are regular contributors to high-impact scholarly journals and its members are recipients of prestigious teaching and research awards. We work closely with both internal and external stakeholders to identify practice-relevant research questions. We then employ systematic and rigorous approaches to generate new knowledge to help marketers build and manage their luxury brands. At the same time, we capitalize on the expertise of our industry partners as well as our own to develop and sustain theoretically solid and practically relevant curricula around luxury brands. Our courses take into account not only the latest research and global trends in luxury but also the special requirements of the sector in the Middle East region. With the launch of the luxury brand minor in 2021, our position as a leading provider of luxury brand teaching and learning continues to grow. Students from across the university can now elect to undertake a minor dedicated to this important and growing field, equipping them for a future successful career in luxury brand management.

As the third Chalhoub Group Professor, I hold this office with utmost respect for the legacy accomplished, along with ambitious expansion plans for the future!

Dr. George Christodoulides
Chalhoub Group Professor of Luxury Brand Management | Professor of Marketing